Prior to Creador’s involvement with LOOB, the company acknowledged the importance of addressing its environmental impact.

Creador collaborated with LOOB to identify key areas for improvement, particularly focusing on waste management and sustainable packaging initiatives. Together, we’ve seen a phased approach to reduce plastic usage in product design, with a continued commitment to further reducing product plastic content and the overall environmental footprint.

The company has avoided using more than 1.5 million plastic bags and 25 million cups since implementation.

The company envisions eliminating the use of single-use plastics and is exploring alternatives to plastic cups. Successful implementation could avoid using more than 56.5 million plastic cups a year and reduce almost 90% of its product plastic content.