Key Highlights

3x stores

in 18 months

Follow-on investment

from Asian Development Bank


Hard discount retailing is a well proven retail concept globally across many geographies (Europe, Latin America, and Turkey) that focuses on a curated mix of SKUs, a strict “no-frills” approach to manage costs, and high proportion of private label products to deliver value to customers.

Market Opportunity

The Philippines provided strong potential given population growth trends as well as having high proportion of spending on food relative to income levels. Creador first invested in DALI in September 2022, marking our largest single investment in the Philippines at the time, backing a management team with deep track records of executing on Hard Discount implementations globally.

Strategy and Execution

  • Since investment, Creador has helped the company in its efforts to build its private label offering through supplier introductions from our regional network as well as helping to bring in co-investment from the Asian Development Bank to fuel the company’s growth plans. DALI has since become the fastest-growing discounter in Southeast Asia and the fastest growing retailer in the Philippines capitalizing on the market opportunity and working towards its goal of containing food inflation, creating well-paid jobs in the community, and delivering high returns on invested capital for investors.

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