Key Highlights

7 years

of active partnership

5x stores

since 2016


market cap at IPO


Creador first identified Mr. DIY through a bottom-up screening process and subsequently sourced the deal via proprietary means.

Market Opportunity

In 2016, the home improvement industry landscape was ripe for disruption as the market remained highly fragmented, with opaque prices and limited product variety. Mr. DIY saw this prime opportunity to fill this gap with an efficient operating model, while providing functional and affordable products to the Malaysian masses.

Strategy and Execution

Creador supported the existing management team through various initiatives thorughout the investment period:

  • Board-level strategic advisory
  • Led the e-Commerce and Mr. DIY online store rollout
  • Strategic support for M&A, land acquisition and warehouse expansion
  • Securing bank financing to accelerate expansion
  • Led greenfield regional expansion

Explore Mr DIY Indonesia

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