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Key Highlights

7 years

of active partnership

5x stores

since 2016

MYR10b

market cap at IPO

Introduction

Creador first identified Mr. DIY through a bottom-up screening process and subsequently sourced the deal via proprietary means.

Market Opportunity

In 2016, the home improvement industry landscape was ripe for disruption as the market remained highly fragmented, with opaque prices and limited product variety. Mr. DIY saw this prime opportunity to fill this gap with an efficient operating model, while providing functional and affordable products to the Malaysian masses.

Strategy and Execution

Creador supported the existing management team through various initiatives thorughout the investment period:

  • •Board-level strategic advisory
  • •Led the e-Commerce and Mr. DIY online store rollout
  • •Strategic support for M&A, land acquisition and warehouse expansion
  • •Securing bank financing to accelerate expansion
  • •Led greenfield regional expansion

More Success Stories

Largest pharmacy chain in Malaysia

SectorCountryYear Invested
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Big Pharmacy continues its lead as the largest pharmacy chain in Malaysia after merging with Caring Pharmacy.

Leading credit bureau in ASEAN

SectorCountryYear Invested
Business ServicesMalaysia2014

CTOS Digital Berhad offers a broad suite of innovative digital products, credit risk management solutions, and services across Southeast Asia.

India's franchise partner for Yum Brands

SectorCountryYear Invested
ConsumerIndia2021

Sapphire is a franchise partner for Yum Brands, managing KFC and Pizza Hut outlets in India, and holds exclusive rights for approximately 50% of the country.

Leading player in the Indian tiles sector

SectorCountryYear Invested
IndustrialsIndia2014

Established in 1968, Somany was the 3rd largest tiles manufacturer in India at the time of Creador’s investment and had an over 50-year track record in the ceramic and vitrified tiles industry in India.

Leading Filipino hard-discounter retail chain

SectorCountryYear Invested
ConsumerPhilippines2022

DALI Everyday Grocery is the Philippines’ pioneer and leading hard discount retailer, focused on selling high quality food and non-food groceries at the lowest price possible.

Fast-growing home-improvement retailer in Indonesia

SectorCountryYear Invested
ConsumerIndonesia2017

Through their partnership with Mr. DIY founders, Creador spearheaded the brand's expansion into the Indonesian market. Today, it is one of the largest home improvement retailer in Indonesia with over 10 different product categories.

Company Tagline

SectorCountryYear Invested
ConsumerIndia2017

Creador identified DIY India as a high-potential investment through detailed market research and extension of their long term partnership with Mr. DIY Group.