Mr. DIY Indonesia marked Creador’s first joint-venture together with its marquee Malaysian portfolio, Mr. DIY Group, into the home improvement retailing sector across Asia. The company prides itself as the largest household and home improvement chain in Indonesia with a network of over 700 stores across the archipelago nation, since the opening of its first store in September 2017.

The company’s success was derived from a successful localization of a proven retail concept in its home country, offering a wide variety of affordable home products to Indonesian consumers through a unique one-stop shop concept. At the time of investment, the retail industry was undergoing a shift from traditional market to modern retailing, providing a lucrative opportunity to tap into the growing 270 million population of Indonesia.

• Creador’s involvement with the company started prior to its establishment, working together with the Group to initiate and develop a market entry strategy and the end-to-end operations locally. Our role encompassed multi-operational aspects including the establishment of the right corporate structure, recruiting and building a solid management team, and finding suitable local business partners. Our value creation continued through a close business partnering with the company, to develop a robust and sustainable platform capable of delivering a fast-paced store network expansion.