Key Highlights

7+ years

of active partnership

700+ stores



Mr. DIY Indonesia marked Creador’s first joint-venture together with its marquee Malaysian portfolio, Mr. DIY Group, into the home improvement retailing sector across Asia. The company prides itself as the largest household and home improvement chain in Indonesia with a network of over 700 stores across the archipelago nation, since the opening of its first store in September 2017.

Market Opportunity

The company’s success was derived from a successful localization of a proven retail concept in its home country, offering a wide variety of affordable home products to Indonesian consumers through a unique one-stop shop concept. At the time of investment, the retail industry was undergoing a shift from traditional market to modern retailing, providing a lucrative opportunity to tap into the growing 270 million population of Indonesia.

Strategy and Execution

  • Creador’s involvement with the company started prior to its establishment, working together with the Group to initiate and develop a market entry strategy and the end-to-end operations locally. Our role encompassed multi-operational aspects including the establishment of the right corporate structure, recruiting and building a solid management team, and finding suitable local business partners. Our value creation continued through a close business partnering with the company, to develop a robust and sustainable platform capable of delivering a fast-paced store network expansion.

Largest home-improvement retailer in Southeast Asia

Sector Country Year Invested
Consumer Malaysia 2016

Mr. DIY is the largest home improvement retailer in Malaysia. The company retails a variety of household, hardware, and electrical products.

Largest pharmacy chain in Malaysia

Sector Country Year Invested
Healthcare Malaysia 2015

Big Pharmacy continues its lead as the largest pharmacy chain in Malaysia after merging with Caring Pharmacy.

Leading credit bureau in ASEAN

Sector Country Year Invested
Business Services Malaysia 2014

CTOS Digital Berhad offers a broad suite of innovative digital products, credit risk management solutions, and services across Southeast Asia.

India's franchise partner for Yum Brands

Sector Country Year Invested
Consumer India 2021

Sapphire is a franchise partner for Yum Brands, managing KFC and Pizza Hut outlets in India, and holds exclusive rights for approximately 50% of the country.

Leading player in the Indian tiles sector

Sector Country Year Invested
Industrials India 2014

Established in 1968, Somany was the 3rd largest tiles manufacturer in India at the time of Creador’s investment and had an over 50-year track record in the ceramic and vitrified tiles industry in India.

Leading Filipino hard-discounter retail chain

Sector Country Year Invested
Consumer Philippines 2022

DALI Everyday Grocery is the Philippines’ pioneer and leading hard discount retailer, focused on selling high quality food and non-food groceries at the lowest price possible.