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Key Highlights

4 years

of active partnership

300+ stores

expansion since YEAR

Introduction

The Indian home improvement retail segment has historically been dominated by unorganized players, leading to inconsistent pricing, limited product availability, and an underserved consumer base. Mr. DIY India is emerging as a leader by addressing these inefficiencies with a structured retail approach, offering high-quality, affordable home improvement solutions.

Market Opportunity

With rapid urbanization, increasing homeownership, and growing aspirations for better living spaces, the demand for organized home improvement retail has surged. Mr. DIY India positioned itself as the go-to destination for consumers looking for cost-effective and quality-driven solutions in this evolving market.

Strategy and Execution

Creador collaborated with the management team to drive growth through key strategic initiatives, including:

  • •Providing board-level guidance and leadership
  • •Hiring and building management team
  • •Supporting in on-ground execution
  • •Facilitating mergers & acquisitions and warehouse network expansion
  • •Enabling access to capital for accelerated growth
  • •Driving expansion into new cities and underserved regions

Largest home-improvement retailer in Southeast Asia

SectorCountryYear Invested
ConsumerMalaysia2016

Mr. DIY is the largest home improvement retailer in Malaysia. The company retails a variety of household, hardware, and electrical products.

Largest pharmacy chain in Malaysia

SectorCountryYear Invested
HealthcareMalaysia2015

Big Pharmacy continues its lead as the largest pharmacy chain in Malaysia after merging with Caring Pharmacy.

Leading credit bureau in ASEAN

SectorCountryYear Invested
Business ServicesMalaysia2014

CTOS Digital Berhad offers a broad suite of innovative digital products, credit risk management solutions, and services across Southeast Asia.

India's franchise partner for Yum Brands

SectorCountryYear Invested
ConsumerIndia2021

Sapphire is a franchise partner for Yum Brands, managing KFC and Pizza Hut outlets in India, and holds exclusive rights for approximately 50% of the country.

Leading player in the Indian tiles sector

SectorCountryYear Invested
IndustrialsIndia2014

Established in 1968, Somany was the 3rd largest tiles manufacturer in India at the time of Creador’s investment and had an over 50-year track record in the ceramic and vitrified tiles industry in India.

Leading Filipino hard-discounter retail chain

SectorCountryYear Invested
ConsumerPhilippines2022

DALI Everyday Grocery is the Philippines’ pioneer and leading hard discount retailer, focused on selling high quality food and non-food groceries at the lowest price possible.

Fast-growing home-improvement retailer in Indonesia

SectorCountryYear Invested
ConsumerIndonesia2017

Through their partnership with Mr. DIY founders, Creador spearheaded the brand's expansion into the Indonesian market. Today, it is one of the largest home improvement retailer in Indonesia with over 10 different product categories.